For most people, search engine optimization (SEO) is a “game” with no clear winner in sight. If you’re a startup trying to take on a big boy like eBay, you’re probably never going to have the power to come in first with the most competitive keywords. Instead, you’re relegated to more niche key phrases and might even be tempted by black hat tricks (don’t do it). In the world of SEO, is it even possible for smaller companies to get top ranking?

Yes, but only if you follow the rules and are 100 percent dedicated to your SEO strategy. Granted, Google is notoriously secretive about their algorithm. However, Google employees like Matt Cutts, Head of Webspam, is very generous when it comes to blogging about tips and white hat tricks for SEO followers. [Read more…]