Marketing is a central concept for any business effort. But one thing that you don’t want to run into is if you spend a whole lot of time on marketing efforts but then don’t get a return on your investment because those efforts get erased somehow. If your marketing work is usually accomplished via various digital means, there is always the possibility that it can be erased. Sometimes these erasures are entirely accidental, and other times they are because of equipment failure, or even miscommunication.