Using an appearance with Justin Timberlake, the Microsoft chairman debuted a new music service, Urge, to directly compete with the iTunes music store and interface. Urge launches with over 2 million tracks for purchase or as part of an all-you-can eat subscription, an option the iTunes music store doesn’t have. The offering will include exclusive material from MTV, though it will not be compatible with iPods, which are currently the most popular MP3 player.
Clearly this is a sign that Microsoft is moving more towards entertainment and gaming and away from chartered/update software such as Office or Outlook. And while I think its always good for cusomters to have a choice. I will be interested to see Urge and how it works. So far Itunes has changed the entire entertainment industry. Microsoft has a big competitor to catch up to. Let the fun begin.