One of the things that makes modern tech opportunities so fascinating is the concept that with a simple idea, you can create an amazing app to go on the world’s vast array of gadgets, and depending on the quality of the product itself and the marketing, you can make a fair amount of money pretty quickly.

That said, creating apps for gadgets from that idea doesn’t happen automatically. There’s a ton of work that goes into it, which is why there are a number of pathways that you can follow to give yourself a better chance at market share, including embracing 3rd party developers, using SEO correctly, being smart about copyrights, paying close attention to pricing, and understanding the value of expanded portfolios. [Read more…]