Not all who set up businesses succeed in what they do. Some fail because of their lack of a concrete plan while the others start out without the necessary tools to run their business efficiently.
Any entrepreneur starting a new business should be prepared well. In this age of the internet, it pays to be able to utilize the technologies and tools available to you. Many are free to use while some require a certain fee.
For those who don’t want to be left behind, creating a website is essential today. This is the tool that will establish your internet presence and make people across the globe more aware of your products or services.
In line with this, you must choose a content management system (CMS) platform that will be easy to manage on the backend. WordPress and Joomla are the most widely used platforms these days. If you have the time and no budget to hire a technical person, do learn the ways to update the backend yourself.
Along with the website, you need to get the services of a reliable hosting company. You need to pay for this to ensure that people can easily search your business and your site is up and running all the time. Make sure that technical support is also provided round the clock.
This tool is free to use and is powerful in helping you keep track of your website traffic. Entrepreneurs need to monitor the statistics in order to come up with new ways to attract visitors to their website and eventually convert them into buyers. Google analytics is the most popular tool being used today.
Point of sale
A point of sale (POS) software is a requirement particularly if you’re into selling goods including digital products. This tool will help you process payments and issue receipts to every purchaser to legitimize your transactions. An advantage of using the POS today is you have the capability of gathering customer data and do a short survey through this software. This feature will help you better understand your target market and find ways to meet their needs.
This part should never be taken for granted. Social media is very powerful and you need to be on them to be able to interact with your target market. For startups, Facebook and Twitter are strongly recommended. Eventually when you have established your business, you can get on the other sites such as LinkedIn, YouTube, Google Plus and Pinterest.
About the guest author:
Teresa Te is a business blogger who has been writing recently about the evolving retail technologies such as the sage retail ideal for various enterprises.