Thanks to modern technology, it’s now easier than ever to take your creative ideas and turn them into something real and usable. Especially if your great idea comes in the form of an app, consumers are more than ready to give it a try and see how your software could help to improve their lives on any level. However, getting your app to market and convincing people to actually download it can seem like a very daunting challenge. So to help ensure that you’re ready for this next big step, here are three things you should do before releasing your app to market.
Create A Marketing Plan
Once you have the idea or concept for your app solidified and you’ve begun actually creating it, it’s time to start thinking about how you’re going to market your new piece of software. While you might think that this is too early in the process to worry about advertising for your app, the sooner you can start thinking about it, the more prepared you’ll be when it’s actually time to start marketing it. According to Rahul Varshneya, a contributor to Entrepreneur.com, one of the best ways to get the word out about a new app it so partner with people in the industry who can give you endorsements and influence their own audiences to use your app. Creating these relationships can take time, so make sure you start finding relevant connections as soon as you can and speak to them about potentially giving your new app a try.
Test, Test, and More Testing
Before your app is ready for the consumer, you’ve first got to ensure that you’ve worked out all the kinks. To assist you in this, Neil Patel, a tech guru, recommends that you start beta testing as soon as you’re able. After you’ve done some tests and have gotten some feedback, do your best to incorporate that information prior to release. As you make additional changes, try to do continuous testing so you can release the best possible version of your app.
Write A Great Listing For The App Store
To get consumers really excited about downloading your new app, you’ve got to have a great listing in whatever app store you’re selling your software in. According to Ian Heinig, a contributor to TheManifest.com, an optimized app listing contains things like the name and function of your app, a brief story of your company or your app specifically, visuals for people to look at prior to actually downloading the software, and targeted keywords that make your app easy to find via search. With all these things combined, you’ll have a great listing that users won’t be able to resist.
If you’re in the midst of creating an app but aren’t sure what you should do before taking it to market, consider using the tips mentioned above to help you prepare for this event.