Nokia is releasing an OS2006 upgrade for its 770 Tablets that will include a Linux distribution as well as Google Talk for added communication capacities. The upgrade is the realization of a partnership between Google and Nokia that is expected to boost sales of Nokia’s line of Internet devices.
According to Nokia, one of the most requested features from consumers was VoIP capabilities. They’ve added VoIP in the latest upgrade along with a whole host of other features that are all about one thing: streamlined mobility. Nokia is betting on the fact that internet use will become fully mobile just like phone use has. We sure hope so!
You can begin to see a glimpse of Google’s overall strategy in this relationship from comments that some of its employees have made. In particular, Google has made clear on numerous occasions that company growth is going to be correlated to growth in web usage and information retrieval. One obvious way to grow web usage is to get people to use the net even when they aren’t at home.
Take a look. In the article at Linux Devices, Jim Holden indicates as much when he say that Google’s strategy is to make organized information more accessible:
We put services out that we think users want to see. Then we watch how they use it. Our mission is to organize the information of the world and make it accessible. The 770 plays into the ‘accessibility’ part of the mission.
And, reading between the lines of Deep Nishar’s comments gives us all the information we need to infer that the Nokia relationship is clearly about getting people to use Google search more frequently, so there is more opportunity for them to click on contextual ads:
Because Nokia has made it even easier to access Google search, users will be able to get the information they need, when they need it, and regardless of where they are.
It looks like Google’s strategy going forward is all about getting more eyeballs, more of the time, clicking on more advertisements, so that they get more money. That’s business, folks.