Now, more than ever, it’s possible to launch your creative ideas in the form of a mobile app. But, especially if you’re new to the game, you might run into some issues surrounding your release date. These are growing pains that every developer goes through, but should be paid attention to nonetheless.
So, here are five tips to have a successful mobile app launch, including debugging before releasing into the wild, making sure your social media is in order before the release, potentially throwing a proportional event, finding a sponsor to help with advertising, and being ready to scale should the app succeed.
Debug Before Releasing
Yes, you want to release as soon as possible. But you also don’t want a bunch of people to buy your app and then find out that part of it is broken or buggy. And that’s why you need to be sure to hire a software quality control company to really kick the tires on it before your release date. Bad ratings tend to stick around apps, so you don’t want yours to start out in the world as a one-star program.
Get Your Social Media In Order
In order to promote your app, social media is going to be important. And that means synchronizing your output in an intelligent way, and that often means using Hootsuite or another social media tool in order to keep everything organized. Quality control is necessary when it comes to consistency of message and format in the social media world, so it’s those details that will often make or break a release.
Throw a Proportional Event
If it’s a big app, throw a big event. A smaller app, perhaps an experimental one, might just deserve a get together at a house. But if you get people physically together for a launch date, they’re that much more likely to remain committed to the product, because it becomes a piece of them. That doesn’t happen just by connected with people virtually.
Find a Sponsor
If you find a sponsor for your app, you have that much of a better chance of succeeding. You’ll have some sort of financial backing as well as the experience and expertise of the people supporting your app. This is invaluable, especially if you’ve done most of the developing on your own time.
Be Ready To Scale
If you aren’t prepared to have great success on your launch date, then you’re doing something wrong. It’s important that you understand that there may be a need to scale, so you should have a plan in case a million people suddenly want your app, and they all have feedback as well. Be prepared!