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Xbox 360 Marketing Repositioned for Women

October 11, 2005 by David

Joystiq has some interesting news taken from the NYTimes. It looks like Microsoft is going to attempt to target women the best they can.

Microsoft appears to have tweaked their Xbox 360 launch strategy and are now targeting the women who live with the men who game.

Though the New York Times appears to have missed this subtlety, Microsoft sounds like they’re quoting notes cribbed from Nintendo’s playbook when they include the following copy in an Xbox 360 brochure: “Here are some things you might want to tell your wife this thing does.”

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