A horrible article is on Next Generation, not horrible because it is badly written, but what is written. It talks about new developments in the in-game advertising world. As much as I don’t mind a bit of advertising in games, I am worried that this will have no positive effects for consumers. The company is so excited about this new venture, that they have even appointed a Director of In-game Advertising and Promotions.
Midway chief marketing officer Steve Allison said, “Our relationship with Double Fusion will not only add potential incremental revenue on top of our existing static ad placements, but allow us to work with a partner sensitive to game development and committed to making ad placements organic and credible.”
Ad campaigns will be sold by Double Fusion’s sales team.
In addition, Midway has appointed Sarah McIlroy as director of in-game advertising and promotions, and will report to Allison.