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Hey, moms, Microsoft says Xbox is for you

October 13, 2005 by David

Funny stuff. I think Microsoft might be looking at too broad a market with their 360 release this fall. An article in the International Herald Tribune talks about the view of Microsoft’s marketing:

Note to hard-core video game players: Microsoft says it is aiming for your mothers and wives.

In the coming weeks, Microsoft plans to introduce a marketing campaign to expand the appeal of the new game console Xbox 360 beyond the young men who are its biggest fans.

Microsoft hopes to win a bigger share of the market from PlayStation 2, the top-selling console, made by Sony, by promoting a more family-friendly image for the new Xbox, which is scheduled to arrive in stores on Nov. 22.

Funny stuff…My mom can’t even plug a USB thumb drive into a USB port on a computer. I doubt the Xbox 360 will really interest her.

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