The latest tech gadgets and trends seem to range from convenient to promising to downright invaluable. Some of these products are likely to be considered must-have items before the end of 2015. One of the best ways that a business can benefit from new technology is to utilize it as part of a marketing campaign. By integrating the year’s hottest trends and gadgets with search engine optimization (SEO) and Internet marketing strategies, an online marketer can stay ahead of the game in virtually any industry.
Offering Content in Multiple Languages
While it’s true that people across the world are fluent in English, many more may prefer to browse online in their languages of origin. An individual who is interested in marketing a product or service globally could gain a competitive edge simply by providing content in multiple languages. By making content accessible and useful to a global audience, a marketer may reach more people and increase overall sales. One way to do this is to use one of the latest plug-in applications designed to produce content in a variety of languages.
Increasing Online Security
Concern regarding recent breaches in security—from Target to Sony to Anthem—has left countless consumers feeling wary about providing their personal information to businesses. One way that a marketer can put potential customers at ease is by employing the latest security measures available. According to CRN Senior Editor, Robert Westervelt, Apple Pay is being heralded by some security experts as a way to decrease fraudulent activity.
Instead of providing a credit card to pay for products and services, a consumer can use this type of payment application (if a business accepts Apple Pay as a payment method). By advertising that customers can use the payment method to purchase services and products, a business could gain new customer loyalty that other businesses might not enjoy if they don’t accept payment via Apple Pay.
Using SEO Tools to Stay Competitive
Utilizing the latest or best SEO tools can save a business much time and money. As suggested by Point It author Tyler Tanigawa, utilizing a site such as SEMrush to evaluate keywords can give a marketer a more extensive idea of the keywords associated with industry competitors. Doing this may be a timesaver in terms of research and analysis, and it can also help a business in determining how to get to the top of the search rankings faster.
Marketing and Mobile Devices
As made obvious in a recent article by the NDTV team, various companies are continually producing advanced options in mobile technology. At the 2015 Consumer Electronics Show (CES) in Las Vegas, Nevada, smartphones seemed to dominate in terms of new and updated mobile devices. This is likely due to the fact that consumers continue to purchase and demand mobile products that offer convenience and ease of use. The best way to make the best use of this ongoing trend is to integrate marketing strategies with mobile technology. A website needs to be mobile-responsive to hold the attention of innumerable consumers. Online users should be able to navigate a site quickly and easily, and keywords should be shortened to accommodate the needs of mobile users.
Advancing technology provides modern consumers with numerous possibilities. As gadgets and trends evolve, businesses are presented with many new possibilities, as well. By staying current on the latest trends in both marketing and technology, a business may succeed in new and previously unimagined ways.