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3 Ways Technology has Changed Branding

February 11, 2015 by Caren

Branding is one of the most important parts of any business. Whether your business is big or small and regardless of its industry, proper branding is key to your business’ success. By creating brand recognition in both existing and future customers, your business gains credibility. If you brand well, people who think of the products or services you offer will immediately think of your business. This gives you a significant edge over your competitors who failed to brand as effectively.

Defining “Brand”

Most people understand branding as a process involving advertising, design, and promotion. This is all true, but doesn’t address one of the most important characteristics of creating a brand. Branding is complicated because the process actually occurs in the minds of those who see your promotional materials. Your potential customer recognizes the patterns of your brand, therefore essentially creating a personality for your business in their mind. The right branding strategy facilitates this mental process in the minds of your client base. [Read more…]

Filed Under: Gadzooki News, Tech News Tagged With: advancing technology, how technology has changed branding, strategies for branding

iPhone 5 – a New Trend-Setter on the Horizon

September 26, 2011 by Gadzooki

Apple have a tendency to need a few model versions in order to clean up all the small issues with their products – but once they do reach that “sweet spot,” they inevitably set a new trend. While some may argue that the iPhone is already there, others can still point out a few quirks with the device’s overall design which need polishing. It seems that with the newest addition to the iPhone lineup – the upcoming iPhone 5 – Apple are really going to hit everything right.

Reports indicate that even though the hardware powering the device hasn’t been upgraded much, the changes are there to address the long-standing issues that users have been complaining about. The processor has been buffed slightly, and according to first-hand accounts, there are no longer any antenna issues – a blessing for those who’ve had to endure the last version constantly dropping its calls.

The software is where the iPhone 5 is really going to shine though – it’s going to be the ultimate device for portable browsing, with a revamped interface to better accommodate multitasking, as well as various small additions to make the whole experience smoother. And even if you’re worried about having to pay too much at the end of the month when your bill arrives, there are still plenty of prepaid iPhone 5 plans out there to pick from, so this shouldn’t be much of an issue. Arm yourself and prepare for what’s easily shaping up to be the release of the decade – Apple sure know how to please the crowds!

Filed Under: Apple, Cellphones, Cool Stuff, Gadzooki News

Hello??? …..Are you there???? Hellooo…..

February 28, 2011 by JW18

n71Some call them mobile phones others cellular phones or cell phones for short(geez.. four letters???!!!??), whatever you’d want to call them they’re the best solution to our never ending need for communicating along with the lust for gizmos and gadgets. Analog phones started as mere telephones without wires that worked on closed networks with batteries as large as a suitcase. When it went digital, the magic began when Nokia unknowingly included a free service programmed within their phones called SMS or texting to some. People, the ever curious creatures we are, discovered this and went on texting sprees that topped calls these technological wonders were supposed to do.texting
Today, you can even get video or browse the net on the next generation smart phones that allows you to bring all the applications you used to use on your laptop or desktop, digital music player, PDA and digital still/video camera and all in one neat package that fits in the palm of your hand. Answering the call for A wonder of materials research and microelectronics that surpasses your laptop and most other digital devices they now allow us to play podcasts, video, music, text/SMS, blog, Twitter and many other denizens of the social internet making for one neat gadget indeed that puts you within reach all the time.

Filed Under: Blogroll, Bluetooth, Cheat Codes, Computer Peripherals, Gadzooki News, Games, Portable Media Players, Robotics

iMac upgrades… speedbump & a larger hard drive?

April 28, 2008 by Jim

GeekSugar mentions on their website that there is a large possibility that the iMac will get a processor speed bump PLUS an increase in hard drive space across all iMac models.  This is extremely good news!  The iMacs has been very popular these past few months with all its current specifications.  Feature boosting it further will surely give the 1-2-3 K.O. punch, making the A+ grade like the previous feature boosts of the Macbooks.

While it doesn’t sound to be a huge overhaul (the upgrade to Penryn processors like the Macbook & Macbook Pro), it still is a welcome surprise to those who’d be getting their Moms a surprise for the coming Mother’s Day.  Yeah, I hear that iMacs are a big YES(!) to the moms.  Frankly, they deserve it!

“With the latest Intel processors, a faster new graphics option, and more memory, customers now have even more reasons to love the iMac,” Philip Schiller, Apple Worldwide Product Marketing senior vice president, said in a statement.

Filed Under: Apple, Computers, Gadzooki News

No Gadgets Perfect Yet

April 18, 2008 by Jim

The bus driver relied on his GPS gadget.  Sad story, but apparently we’ve had too many trusting drivers.  Check out these articles from www.engadget.com —>  Apparently, in the UK, the government has noted 2,000 incidents of bridge damages due to Sat Navigation GPS gadgets resulting to over 5,000 hours of delays.  Thankfully, it’s not from the satellites falling from the sky, but rather from over drivers relying a little too heavily on GPS units (in particular those driving trucks too large for the bridges. (article here).

UK has taken this seriously that in some areas they have begun posting road signs to IGNORE what your Sat Nav gadgets tell you and just look at the physical road.  (article here).  One would see the gravity of this warning if like the bigger picture above, you actually are driving say a team of soccer players to the game.  That is a catastrophe.

My take is yeah, sure, keep your GPS gadgets handy.  But keep your eyes trained to watch the actual physical road ahead of you.  For safety, sanity… 

For the GPS manufacturers, how about a 30-50 foot sensor feature that alarms one from any incoming danger, traffic, or road obstacle?  I’m sure technology won’t be far behind, and you’d be saving millions of lives.

Filed Under: Automotive Features, Gadzooki News

Breaking News: Apple’s Newest Ultraportable is Out!

January 15, 2008 by DummyGeekGurl

I don’t know what’s worse, a broken heart due to a misplaced relationship, or a broken heart because the new MacBook Air is out and DummyGeekGurl can’t get one… Yet.

Either case, my heart is making somersaults, because both events happened within 10 minutes of each other.

But relationship woes aside, I’d like to welcome me back. :p

I was gone for a while there because my church was having its annual corporate fast. Now I’m back, and I have news.

Just when I finished writing down my ex’s latest series of messages in my “transition diary,” I got a yahoo messenger message that the MacBook Air is out.

Yes, kiddies, the rumors are true. Apple has a new ultraportable, and her name is MacBook Air. [Read more…]

Filed Under: Featured Articles, Gadgets, Gadzooki News, Hardware and Gadget Features

Remembering MacGyver the Uber-Geek

September 17, 2007 by Jaren

MacGyver
Ahh Yes…MacGyver the uber geek…the idol of engineers, the basis of geeks, cool but techie, resourceful in a very, Renaissance man -like manner and fashion, he uses his knowledge of science, technology and outdoorsmanship to resolve what are often life or death crises. With nothing but a Swiss Army Knife and a roll of duct tape commonly known, to some degree, as “MacGyver-tape”. Since the MacGyver is the basis of everything tech-related I had to post it here too.

MacGyver according to Wikipedia
Angus MacGyver is a highly intelligent, optimistic action hero who prefers non-violent conflict resolution wherever possible. He refuses to carry or use a gun due to a childhood accident with a revolver that resulted in the death of a friend.

“Really, I never knew his name was Angus?” Watching MacGyver as a kid, all I can remember that he always introduced himself as MacGyver, “My name is MacGyver”, his friends never called him by his first name, always MacGyver, and that sticked in my mind.

Macgyver according to the Dilbert Principle
MacGyver is in the list of Sexually Irresistable Men in technical professions. MacGyver is part and basis of geek life, Engineers much like Dilbert tend to idolize and be like MacGyver…

–And as Pete (Dana Elcar) would say “His name is MacGyver. He can fix anything. He could fix a computer with a hairpin and a piece of duct tape.”

Impact of MacGyver in Culture

This coined the words :

MacGyverisms — thinking like, being like … who else MacGyver…

to do MacGyver — to do something that MacGyver would do when a situation calls upon you to do the impossible. Fixing something by adapting locally-available parts…

a MacGyver — a person who is knowledgeable or skilled at a technical subject…

Now if ever you are in a situation where the world is against you, remain calm, think positively, think geek, think uber-geek, think like MacGyver and always remember the words… WWMD? or What Would Macgyver do?…

Wanna watch the Intro to start reminiscing.. CLICK HERE

Filed Under: Cool Stuff, Gadzooki News, Random Thoughts, Television, TV

A Total Lunar Eclipse : August 28, 2007

August 28, 2007 by Jaren

With news of the recent total lunar eclipse, interest in this heavenly phenomenon has spaked anew. Here are the eclipses that had occurred earlier this year and will happen in during the remainder of 2007. Two central solar and two lunar eclipses occur in 2007 as follows:

  • 2007 Mar 03: Total Lunar Eclipse
  • 2007 Mar 19: Partial Solar Eclipse
  • 2007 Aug 28: Total Lunar Eclipse
  • 2007 Sep 11: Partial Solar Eclipse

The eclipse today is a total lunar eclipse so watch out for it, because it would be visible to the naked eye.

The total lunar eclipse of August 28 2007 will be visible over the Americas, the Pacific, eastern Asia, and Australasia.

The penumbral eclipse — the least exciting, and hardest to see part — will begin at 07:52:11 UT and end at 13:22:29 UT. It will be visible from the Americas when it begins around Moonset, the Pacific, and eastern Asia and Australasia as it ends at around Moonrise.

The partial eclipse will begin at 08:50:57 UT and end just over 3½ hours later at 12:23:50 UT, and will be visible from a slightly smaller area. The total eclipse lasts for 1½ hours; it begins at 09:52:00 UT and ends at 11:22:45 UT, with the moment of greatest eclipse at 10:37:22 UT. It is visible over Australasia, far eastern Asia, including Japan, the Pacific, most of North America (apart from the north-east), and western South America.

In the Pacific coast of the US, the total eclipse begins at 02:52:00 PDT and ends at 04:22:45 PDT, with the moment of greatest eclipse at 03:37:22 PDT.

The total eclipse should be a spectacular sight; the Moon will be well within the Earth’s shadow, the umbral magnitude being 1.481, and should be deeply coloured by the Earth’s atmosphere. Don’t miss it!

A lunar eclipse takes place when the Earth is between the sun and the moon so that the Earth’s shadow falls on the moon. As for the QuickStop I’m really waiting for this spectacular event of nature’s wonder. I hope it’s not cloudy tonight!

Filed Under: Cool Stuff, Gadzooki News, News, Random Thoughts, Science

Windows Home Server: networked computing comes to the home

July 23, 2007 by Jeff

While not exactly kept under the tightest of wraps as WinFS was until it was unveiled, to everyone’s surprise, on a previous Microsoft PDC (only to be axed from Windows Vista later on), the project known under the name “” has gone “gold”, which means it is of production-level quality by software terms. The gold code has been released to OEMs (original equipment manufacturers), and we can expect retail “boxed” editions and actual server boxes to hit the shelves in the next two to three months.

So what is Windows Home Server, and is there really a need for a “server” for the home? Now that digital media has reached ubiquitous levels, and storage – be it in the form of expansion cards that come with almost every consumer device there is (cameras, digital audio players, even cell phones – who would’ve thought three years ago?), front-end solutions (Xbox 360 and the Playstation 3 equipped with hard disk storage that slideshow photos and play video DVDs), we how have more-than-ever loaded operating systems that arguably pushed the digitization of the media we’ve previously enjoyed in other ways (Premium versions of Windows with Media Center functionality and Apple’s FrontRow front-end to iTunes, iPhoto and the rest). (I have not verified whether Windows Home Server actually supports operating systems other than Windows, but that’s just ludicrous.)

Windows Home Server is built on the same core as Windows Server 2003. Think of it as taking out unnecessary functionality and all other entry points into the operating system (no fancy Windows Media Player, or the outdated Address Book, heck, even Internet Explorer is nowhere to be found!). ALL, except one – a “website” (it’s really just running off the box where it is installed) that is accessed from one of the other computers in the network the Home Server appliance attaches to – where all activity central to maintaining available storage is performed.

Windows Home Server is meant to take as much storage as you can give it – RAID up all the hard drives you have from your retired home computers, plug in the external hard drive you forgot about since you got the laptop with a terabyte hard drive, and don’t forget the cheapo, standalone NAS box (network-attached storage) you bought and realized did not come with automation software – Windows Home Server pools it all: no drive letters to be concerned about, it’s all one huge container.

As a bonus, it is also from here you can monitor whether the rest of the computers in the network have the latest Windows updates, antivirus and malware signatures, disk fragmentation and file backup status; and automating the across-the-board updating process. Microsoft will also provide a means for the users to have access to their storage pool from across the globe via an interface in the WWW.

At this point I may be making it sound all too nice – and I can most definitely say it is. Once the idea is implemented effectively, and if the Home Server product works as you’d expect it to (read: without the security holes brought about by deep-level Internet Explorer integration). The idea of pooled storage alone even without the “control room” technology that’s only been seen in corporate setups until now is very enticing. If Windows Vista is any indication that Microsoft has had its act together, we’ll be in the lookout to get our hands wet on a final shipping product and give it a long, good review. Do watch out for a full run-down soon. #

Filed Under: Gadzooki News, Hardware and Gadget Features, Software, Windows

iTunes 7.2 out now: Music is Free!

May 30, 2007 by Jeff

Well, sort of; it’s not free in the Limewire or Bearshare sense. Today is the big day Apple ups the anté: iTunes 7.2 is released and one of the “Big Four” labels, EMI Music, and other independent artists’ music breaks free from the shackles of DRM, or Digital Rights Management.
(With 1300 artists under its wing, EMI writes history with easily recognizable names (EMI and iTunes) offering DRM-free music for sale online. EMI is home to Norah Jones, Ben Harper, Alicia Keys, Kanye West and Usher, among others.)

In case you’ve been living under a rock, DRM is the stuff that locks the music you rip from CDs and music that you buy from online stores such as iTunes or Musicmatch online and Real/Rhapsody to the computers where you purchased them and to the devices those companies let you transfer them to. My first taste of DRM came around during the glory days of MP3.com and AOL Radio, when this one song I downloaded (John Mayer, No Such Thing, [email protected]), supposedly “free”, asked for my email address, which I willingly gave out, and then I received a message saying the song will “expire” and stop playing after 30 days. Studio album for sale for only 20 AOL points, ergo, 19 US dollars. Bah.

I have to admit, when Jobs wrote his open letter rebuking DRM and its evil roots, I was the least bit convinced. So were the other anti-Mac pundits. I especially like the conspiracy theory going around on how Jobs (and Apple) want come out as the good guy and take all credit when we finally live in a DRM-free epoch. Like any other keen industry observer, Jobs knew we’ll sooner or later get there. The announcement back in April knocked my socks off. Today, two days to go before Apple is overdue of their “May” announcement, WE FINALLY HAVE IT.

TODAY, true to the spirit of tech agnosticism, I’d like to be fair and give credit where it is due: the greater part of which is to EMI for doing the right thing (the way to go DRM-less is not exclusive to Apple; EMI says other online dealers will also go DRM-free), and also to Apple for being taking advantage of the leverage only Steve Jobs has in moving the music industry. Bravo.

Will the iTunes Music Store’s free picks of the week go DRM-less free from hereon too? I’m keeping my fingers crossed.

Filed Under: Apple, Gadzooki News, Music, Software Features

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