Using social media can be a great way for you to market your business, grow your audience base, and get more exposure for your products or services. However, for many small businesses, they don’t have the expertise or the time to learn how to do this, especially since trends within social media seem to always be changing.
One trend you might have shied away from in the past is using the story features available on some social media platforms. And while this might not be something you’re extremely familiar with at the present moment, using this feature could be a great boon for your business.
So to help you learn how this can be, here are three tips for creating social media stories for your business.
Consider Starting A Weekly Series
Since you’re likely already posting to your own feed on your social media channels, you might wonder how using stories could be different or beneficial. Additionally, you might not know what type of content to post here as opposed to what should be posted directly to your feed.
To help you with this, Michael Stelzner, a contributor to Social Media Examiner, recommends that you start by thinking about your stories as a weekly series. By creating something either helpful, insightful, or informative that you post about on your stories each week, you’ll be giving yourself a little more structure to work within as well as be posting on a consistent basis.
Know Which Stories Deserve A Highlight
One issue many businesses have with devoting a lot of time to their stories is that those stories generally disappear after 24 hours. Because of this, it can seem unwise to spend a lot of time and money on this area of social media. This is where your highlights come in.
When you highlight a story, it becomes accessible on your profile as long as you keep it there. According to Darnelle O’Brien, a contributor to Social Media Today, this can give your stories much more longevity. The problem is knowing which stories deserve to be as a highlight and which ones don’t, since you don’t want to highlight every story you do.
Generally, if you have a story that either performed really well, is meaningful to your business, or could be considered “evergreen content”, posting it to your highlights could be a great idea.
Don’t Be Afraid To Experiment
If you haven’t really used stories before, Ryan Holmes, a contributor to Fast Company, advises that you not be afraid to experiment. What works for your business will depend largely on your brand, your audience, and what you’re willing to get out there and try.
To help bring more to your social media presence, consider using the tips mentioned above to help your business start using stories to your advantage.