Aug 16 2007

Spotlight: Yahoo. New and Improved?

Posted by DummyGeekGurl as The Web

I think I lived under a rock for some time, where Yahoo is concerned. I’m a rabid Google fan, and almost all the main Internet services I use are Google-based.

But there are two services that I use that are not Google-owned: Yahoo Messenger and Yahoo Mail. Recently they’ve done some improvements, and I was… Shocked, to say the least.

Well, the e-mail storage becoming unlimited in space elicited not much of a shock in me. Rather, my reaction was: “Well! It’s about time!” But what made my jaw drop was…

Yahoo’s “OMG”.

OMG indeed!

I believe that Yahoo is trying to cash in on the fame game. With the success of gossip blogs like PerezHilton.com and all the other gossip blogs, and even AOL’s gossip area, It wasn’t a huge surprise that Yahoo decided to follow the trend and try to cash in on the fame game. Although, I think their move was a little late in the boom of this segment of the Internet.

I think though that with all the sneaky survey-taking and market research, Yahoo is out to take Google’s domination back from the growing giant.

Well, my take on this is simple. It’s that Yahoo is of a different niche altogether. To me, Yahoo is more of the light, non-geek stuff: entertainment, communication, fun, and money. Stuff that make the lifestyle and business pages in a newspaper. Much like AOL. You know, the Internet for non-Internet rats?

But Google, on the other hand, is more of the “hard core” stuff: online software, maps, readers, research. The Google behemoth is for geeks, as their products suggest. Yes, there is a scramble for online domination with these two companies, but there is simply no comparison. They just struck out in different directions.

Either way, I know vaguely that Bill Gates had plans to buy Yahoo. I researched on it one time, but I could not, for the life of me, figure out what the news was trying to say. Did M$ really buy Yahoo?

I told you that I lived under a rock, where Yahoo is concerned. And I did tell you too, that I’m a dummy. :p

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