Is your business thinking about offering free Wi-Fi to your customers (or even to anyone whoâ€™s passing by)? It might seem like a thankless and exhausting offering, but the reality is youâ€™ll be getting something out of it. Some people say that anything free isnâ€™t valued, but that isnâ€™t necessarily true. It might be just what your business needs to not just attract more (paying) customers, but also seriously give your reputation a boost.
There are some cities with an abundance of free Wi-Fi on offer, such as Colorado Springs. It might be a tiny reason why Millennials are flocking there. After all, with scores of locations around the city dishing complimentary Wi-Fi up like Halloween candy, thatâ€™s hard for the share-based economy to pass up. However, if youâ€™re a business owner sitting on the fence, take a closer look at these potential upsides to free Wi-Fi: [Read more…]