Is your business thinking about offering free Wi-Fi to your customers (or even to anyone who’s passing by)? It might seem like a thankless and exhausting offering, but the reality is you’ll be getting something out of it. Some people say that anything free isn’t valued, but that isn’t necessarily true. It might be just what your business needs to not just attract more (paying) customers, but also seriously give your reputation a boost.
There are some cities with an abundance of free Wi-Fi on offer, such as Colorado Springs. It might be a tiny reason why Millennials are flocking there. After all, with scores of locations around the city dishing complimentary Wi-Fi up like Halloween candy, that’s hard for the share-based economy to pass up. However, if you’re a business owner sitting on the fence, take a closer look at these potential upsides to free Wi-Fi: [Read more…]