Sony digital cameras are quite popular among the point-and-shoot sector of the camera market. The company has consistently come out with new cameras that carries new features and sporting Sony’s famed sturdy build. These babies don’t easily break.

If you’re looking for a new Sony camera, the company has announced a newly released model. The Sony Cybershot DSC-TX55, or as it will be more popularly known, the TX55.

As expected, the Cybershot TX55 Digital Camera carries a number of new features and improvements over previous models. And at this point, “new” features are becoming fewer and fewer as present technologies are being exhausted. First off, the build of the TX55 is quite nice and also very slim. In fact, it is only 12.2mm in thickness, which is thinner than the standard AA batteries. It also sports a 3.3 inch touchscreen featuring an OLED display. The display is extremely useful especially since the camera can also shoot HD video. Oh, and you can snap 12 megapixel photos while you’re recording video, for the ultimate multitasking coverage.

As for the new feature? The TX55 sports what Sony calls the By Pixel Super Resolution, a new technology that makes Digital Zoom actually work. If you notice, using digital zoom in cameras only means magnifying an image at the center. This results in grainy, pixelated pictures that are frankly not good at all. With the new technology, Sony manages to add a 5x digital zoom to the existing 5x optical zoom without any noticeable drop in image quality especially when used at the TX55’s maximum resolution – 16.2 million pixels. Another new feature is the single lens 3D mode, which sounds quite promising. The TX55 also features various new Picture Effect modes, a panoramic photo mode that can utilized by simply sweeping the camera from side to side.

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