In the world of gadgets and gizmos, phones and tablets are currently king, which means that if you can design and market the right app, you can potentially make a good chunk of change. However, even with the best idea and product, nothing’s going to make it very far without the right marketing and promotions.
And since there are so many people making so many different apps for so many different platforms all the time, how can you differentiate yourself? How can you succeed in the chaos and the madness? Consider the four following ways that deal with throwing a physical event, getting sponsorship from companies or celebrities, and utilizing services like YouTube to promote it.
Throw an Event
When you spend the money to throw an event, there will probably be a bit of a financial hit that you take. But think about it for a moment. A room dedicated to people playing your game. A whole building dedicated to your new writing app for a few hours. What kind of awesome branding and connection is that? You instantly get potentially hundreds of converted tech users, and meet them face to face even. Throwing an event is the only real way to get true face time and feedback like that.
Get a Company To Sponsor
If you can get a company to sponsor your app, that can be huge for your bottom line. You may not have the resources to do things like create TV commercials or online advertising for something as simple as an app, but once you get real corporate sponsorship, there will be teams of people willing to help you out to achieve your goal, because they’re quite aware of the potential revenue stream they can get from it as well.
Find a Celebrity To Endorse It
Another good step to promote your app would be a celebrity endorsement. There’s probably no tried and true method to have this happen. Your best bet might be some kind of friend of a friend of a friend situation, and then there would be more details to figure out. But hey, if you can make it happen, you immediately have a captive audience that most likely follows everything their particular celebrity of choice does.
Use YouTube To the Max
Particularly with younger crowds, YouTube channels are excellent ways to promote. People promote other people, ideas, products, services, events, and all of there imaginable things simply by having a few video segments available on demands for a larger viewing audience. This is, to a degree, an untapped resource as well, as the technical details of putting together, uploading, and downloading video are still being worked out via all parties involved.