Gizmodo has some details on Microsoft’s marketing plan, and they are a little worse than even I previously thought.
Retailers in the land of King Herald V are each being alloted a supply of 20 consoles, 6 core editions and 14 premium versions. But there is a catch: In order to get all of them, each shop or chain has to sign an agreement saying that they will sell out of all 20 consoles on the release date (which is December 2 over there). On top of that, the retailers must agree to sell a minimum of 2 games per console.
â€œMicrosoft Norway even said them selves that theyâ€™re gonna use the â€˜Sold Outâ€™ as a marketing strategy to hype the console.â€
Although the exact numbers are no doubt different for American and European retailers, similar tales of this Microsoft marketing/strong-arm strategy are likely to hold fast around the globe. Iâ€™ve been hearing rumors that the Xbox 360 will only be available in bundles with a set number of games when it goes on sale here.