When it comes to business marketing you want to reach the most people with the smallest amount of effort, although marketing is an effort filled strategy. Without marketing how would people find out about businesses, new and old?
From content management systems to having a system that manages your marketing structure, there is help out there. You just need to get your plan worked out and on paper, and then it can get put into motion. But what does that marketing plan need to include?
You don’t just want to focus on people sitting at a desk with a computer, or sitting with a laptop in their laps. Mobile technology is where it’s at these days, and you want to make sure that your marketing is reaching this wide range of tools.
Make Sure Your Sites Are Mobile Friendly
From your website in general to your blog page, you need to make sure that everything you are posting in the hopes of your customers viewing and reading is viewable via smartphones and tablets. That means making something created for a bigger screen look good even on a smaller screen.
Many website builder sites, like Wix and WordPress, make it easier to layout the look of your site and blog for mobile devices. Don’t neglect this advantage, and make sure you are making your business as mobile friendly as possible.
Create An App
App downloading seems to be a new American pastime, like baseball and hot dogs, so it makes sense that budding and popular businesses should utilize this way of getting their name and products into their customers hands. Apps aren’t just about games.
You could create an app that makes it easy for customers to shop at your site for products or services. You could create something that teaches them how to better use what you offer. It’s up to you, but you want to make something that’s worth downloading.
Don’t forget about text messaging. It’s one of the most common ways that people communicate these days, and it’s easier than actually dialing a phone (apparently). You can send plain text or even MMS texts.
Have your customers determine if they want to sign up, then once a week send a text blast with coupons or notifications about sales. Make sure that opting out is easy for them, since some cell companies still charge too much for the use of such services to their customers.
By ensuring that your business is getting the most out of the mobile technology out there, you can increase your sales and client count. People love to have their lives made easier, and they love to be connected, so taking advantage of these two things can help get you ahead of the game.