May 04 2011

Cheaper Kindle – “Special Offers” Included

Posted by Noemi • Comments (0)

The Kindle has changed the way people read – there is no doubt about that. While there are still a lot of people who prefer to hold real paper in between their fingers and smell the unmistakable aroma of a “real” book (I am included in this group, by the way), the convenience that e-book readers such as the Kindle is undeniable. Ever since e-book readers became readily available in the market, these gadgets have made converts of countless people around the world. Don’t get me wrong – nothing “real” books but when it comes to portability, I like having the option of accessing hundreds and hundreds of book from a single device that weighs less than my thinnest paperback.

Kindle is definitely one of the most popular – if not THE most popular – e-book readers in the market today, and Amazon continues to play on that factor. There have been several versions of the Kindle, each targeted towards specific users. This time, they are laying their cards on the table with the “Kindle with Special Offers”.

Basically, with this version of the Kindle, you get the same old 6-inch Kindle with Wi-Fi and e-ink pearl technology. However, you get some dollars knocked off the price, so instead of $139, you only pay $114. And how is this possible?

The key lies in the “Special Offers”. This term is simply a disclaimer informing us that ads are included in this Kindle. In other words, the Kindle with Special Offers is subsidized by ads.

What kinds of ads will you see in this Kindle? Here are some examples:

$10 for $20 Amazon.com Gift Card
$6 for 6 Audible Books (normally $68)
$1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
$10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop

Personally, I wouldn’t be bothered by such ads. The main issue bothering people is that the ads will be intrusive and disrupt the pleasure of reading. Indeed, how would you feel if you were reading a hardbound book with ads in the margin? The good news is that apparently, the ads will only show up when the screensaver turns on and at the bottom of the home screen. Basically, you won’t get those pop ups in the middle of a gripping scene.

Given that, I think that having ads on the Kindle should not be an issue at all. I do think that they ought to give a better discount on the gadget, though.

Get the Kindle with Special Offers here.

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