It seems that last week’s HTC Click rumor has now turned into the very official HTC Tattoo — at least, the handsets look remarkably similar (click the image below for a closer look).

The Tattoo is an Android-based cellphone that’s designed for mass appeal and should be highly customisable.

It runs with HTC’s own “Sense” system — the second of the company’s phones to do so — offering simple but powerful personalisation.

As you’d expect for a phone (though the concept does seem to be lost on some manufacturers at present) communication is key, and the “Stay Close” mantra means that voice calls, emails, texts, social networking status updates and photos are all placed in a consolidated view, making it easy to create and maintain those important connections.

As you’d expect on an Android phone, the HTC Tattoo includes a range of Google’s services including Maps, Mail, search, and the Android market for purchasing and downloading a range of applications and games.

There’s also a reasonable 3.2-megapixel camera with autofocus, standard 3.5mm stereo jack and microSD memory for additional storage.

Available in Europe from October, and elsewhere in the following few months, pricing to be confirmed.

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