Sadness all around. Yesterday, the news that Cisco is killing the handheld video camera, Flip, spread like wildfire. The reason for Flip getting the ax? It is simply part of a revamp that is going on at the big company, and like it or not, Flip is just a small part of the picture.

When the video camera came out in the market, it immediately caught the attention of consumers. Not only is is ultra portable and convenience, it also cost a fraction of the price of regular video cameras. In 2009, Cisco bought Flip. Less than two years later, however, Cisco has decided to shut down this business in order to cut costs.

This move has surprised customers and business experts. It’s not like Flip is not the top selling video camera in the United States. In fact, it did make the top of the sales charts last year. Even in other parts of the world, one can see Flip being advertised in a lot of places. The rationale behind killing the product line is one that does not seem to make sense at this point. Indeed, there is the option of selling the business instead of simply shutting it down. We may never know the true reason, but those who have loved and used their Flip over the years can rest in the fact that they have one. For those who have not had the pleasure of having a Flip, it is not too late. Cisco says that they will sell off all remaining units. This might be the perfect time to get one!

RIP Flip.

Source: Reuters
Image via My Digital Life

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